In Colombia
I'm helping
to deliver
safer births.
Through Eden’s Gift, I’m helping power this life-saving mission by creating all the marketing that fund the cause.
This is
Brianna & Edwin.
Brianna moved to the beautiful rural area of Santander, Colombia, where she married Edwin. When they became pregnant, Brianna’s parents, Tom and Danette Sefcak, traveled from Montana to witness the birth of their grandchild.
Tragically, the baby passed away during childbirth, a heartbreaking loss that highlights the need for better medical resources, despite the incredible efforts of midwives in Colombia. Devastated by this loss, Tom and Danette decided to make a difference.
Strategy
Problem / Objective / Solutuon
Problem
In rural Colombia, midwives deliver most babies, but a lack of medical resources, training, and technology puts mothers and newborns at risk. Preventable deaths, like that of Eden, inspired the creation of Eden’s Gift.
Objective
Mobile
To raise funds for the construction of birthing and prenatal care facilities in Colombia equipped with essential medical technology, training, and medicines. The goal is to ensure safe and compassionate delivery care for mothers and babies in underserved areas, while empowering midwives with the skills and resources they need.
Solution
I traveled to Colombia where I interviewed midwives and mothers in Colombia, gaining firsthand insight into their struggles. Through branding, web design, coffee packaging, brochures, event promotions, and in-depth interviews, I helped Eden’s Gift build a strong, recognizable identity. My work also included copywriting, storytelling, and fundraising tools to raise awareness and drive donations. These efforts funded medical equipment, training, and birthing facilities—helping reduce infant mortality and ensure safer childbirth.
Creating a
Highly Targeted
Marketing &
PR Plan
I create clear, actionable marketing plans that empower teams to target, engage, and convert with precision. For Eden’s Gift, I created a step-by-step roadmap that combines data-driven insights with practical strategies to maximize outreach and fundraising impact.
Strategic Roadmaps with Actual Direction
For Eden’s Gift, I created step-by-step roadmaps for myself and the team to follow, combining data-driven insights with practical strategies to maximize outreach and fundraising impact. These reports typically cover website performance, press coverage, and detailed plans for influencer partnerships, social media ads, and outreach to parenting blogs and podcasts.
Hard Targets that Drive Real Results
I focus on specifics, not vague generalizations. For example, while it was clear that our target audience was philanthropic North American donors aged 35-65, that wasn’t enough. I researched and curated a list of 28 mom influencers and Colombian celebrities for potential collaborations, complete with reasoning and contact details.
Hyper-Targeted Strategies
To maximize effectiveness, I identified and targeted specific zip codes with higher income potential and philanthropic activity. I also proposed local fundraising events, such as auctions and concerts, to boost engagement and highlight the direct impact of donations on safer births in Colombia
Designing &,
Deploying an
Ecommerce
Website
I build everything from simple websites to full-scale platforms with authentication, data processing, and interactive features—designed for seamless performance.
For Eden’s Gift, I built their website, crafted the visual identity, and designed all merchandise graphics. I integrated a fulfillment partner to automate product printing and shipping (excluding coffee) and developed a ‘Coffee for Babies’ subscription for automatic bean deliveries that support their missi
Printed
Materials for
Fundraising
Print materials that do more than inform—they tell the story of why the work matters. Whether it’s a brochure or event signage, each piece is created with care to support fundraising, build connection, and move people to act.
Product &
Packaging
Design &
Production
Bold, clear, and built to sell—with products I handle everything from concept to production, making products people notice and remember.
Social
Graphics
I craft scroll-stopping social graphics from concept to copy, delivering ready-to-post JPGs and PNGs straight to your social media team.
Next:
Del Webb
A campaign that invited new residents to be their best selves.