Some people
spend two
weeks a year
at the beach.
Suckers.
When everyone else was selling luxury and quartz countertops, I sold barefoot mornings, lake air, and the only Chicago high-rise that lives like a lake house.
Of course
it's luxury.
In a city where luxury condos are plentiful, I positioned 600 North Lake Shore Drive as something far rarer.
In a city where luxury condos are plentiful, I positioned 600 North Lake Shore Drive as something far rarer. Not just another high-rise with granite countertops and polished floors, but the kind of place that turns everyday life into an escape. Luxury? Sure. But I sold the beach. I framed the building not just as a residence, but as an experience—a lifestyle where barefoot mornings and lake air come standard, right in the heart of Chicago.
Strategy
Problem / Objective / Solutuon
Problem
Belgravia Group and Sandz Development faced the challenge of standing out in Chicago’s saturated luxury real estate market. While waterfront properties exist, their marketing is mainly focused on amenities and finishes. We knew this Mies Van Der Rohe-inspired sparkling glass jewel needed something special.
Objective
Mobile
The goal was to position 600 North Lake Shore Drive as more than just luxury—emphasizing its rare beachfront location to appeal to buyers seeking a lifestyle of tranquility and connection to nature, all within the city’s heart.
Solution
By focusing on the unique beachfront location, we positioned 600 North Lake Shore Drive as the only address in Chicago where you can truly live with the lake at your doorstep. We highlighted the distinctive combination of modern design and natural beauty, showcasing an escape from the everyday hustle right in the city’s core. Buyers weren’t just purchasing a residence; they were securing a rare piece of lakefront living—a sanctuary within the urban landscape.
Results:
delivered.
Occupancy
proves it.
We helped Belgravia and Sandz Properties crush the 90% occupancy mark with standout marketing.
By showcasing their unique selling proposition, we turned these units into must-have beachfront addresses in Chicago.
Next:
Del Webb
A campaign that invited new residents to be their best selves.